If you have a business, a good way to save you money before its inauguration, is creating the store sign with pallets, engraving the name in the wood. In the case that you already have a sign and it doesn’t convince you, it may be a good time to replace it, or maybe to make a provisional poster, such as the menu in a restaurant.
In any case to make a sign with pallets will be always a good solution.
This is the case of the sign I found in a shop in the old town of Barcelona. It was a bakery and also a delicatessen shop, so for the product that they offered was more than adequate to use a rustic sign as the one on the image. It simply consisted of a pallet attached to the wall where was written the role of the business and the products that they offer, with handcrafted letters engraved on the wood.
Another decorative element that also fits perfectly with the sign, was this planter where they had placed a few pots, in fact it was a pallet identical to the one of the sign, but placed upside down to use their structural ties as shelves.